After a lengthy trend of negative numbers in the Las Vegas Convention and Visitor Authority reports throughout 2018, January started with positive numbers in every category in a year-to-year comparison for the Mesquite tourism industry.
Gross gaming revenues in Mesquite had the largest increase of all categories rising 7 percent to $11.777 million from $11.009 million last year. Mesquite and Laughlin, up 1.8 percent, were the only reporting areas in Clark County that had positive growth in gaming revenues compared to January 2018.
Gaming revenues on the Las Vegas Strip were down 4.1 percent, downtown Las Vegas decreased 7.8 percent, and the Boulder Strip dropped 9.7 percent. Gaming revenues for all of Clark County had a 3.5 percent decline.
LVCVA reported that 101,200 visitors came to Mesquite in January compared to 100,700 in January 2018. That made for a 0.5 percent increase over last year.
Total occupancy increased 0.7 percent in January to 69.9 percent. Last year that number was 69.2 percent. Total room nights occupied increased by 100 in a year-to-year comparison rising from 40,700 last year to 40,800 this year.
Average daily room rates increased a healthy 4.5 percent going to $60.07 this year from $57.51 last year. Revenue per available room (RevPAR) also showed a positive increase from $39.80 in January 2018 to $41.99 this January.
Average daily auto traffic on I-15 at the Nevada Arizona border increased 4.4 percent to 25,193 vehicles through Mesquite. Daily auto traffic at the I-15 Nevada California border increased 0.1 percent to 39,041 vehicles. Traffic into Las Vegas on all major highways increased 2.3 percent in a year-over-year comparison.
Visitor volumes for Laughlin decreased 4.2 percent leading to drops in most other categories. Total occupancy was down 2.7 percent while total room nights occupied fell 5.6 percent. ADR for Laughlin hotels dropped 7.0 percent to $37.17 and RevPAR decreased 11.2 percent to $20.93.
Average daily auto traffic on Highway 163 into Laughlin decreased 3.8 percent to 4,256 vehicles while airline passengers increased 3.3 percent to 21,968.