Closing in on the end of the year, November’s declining visitor volume continues this year’s downward trend for the sixth straight month.
The Las Vegas Convention and Visitor Authority (LVCVA) reported that the number of visitors to Mesquite fell 4.2 percent from a year ago with 106,200 people coming to town. Last year’s number was 110,900 people visiting in November.
Total occupancy dropped a slight 0.8 percent to 75 percent. Total room nights occupied also fell 1.0 percent to 42,900, down from last year’s 43,300.
All other categories showed positive gains with gross gaming revenues up the most at an 8.1 percent increase. Gaming revenues came in at $11,625 million compared to $10,755 million last November.
The average daily room rate (ADR) increased 2.3 percent to $61.84. Last year it was $60.46.
Revenue per available room (RevPAR) rose 1.2 percent to $46.38. That compares to $45.83 last year.
RevPAR is calculated by taking the total revenue for the month and dividing by the number of rooms rented for the month. It measures revenue from hotel room rates only and does not include other sources of revenue like alcohol or gaming. It’s commonly used in the hospitality industry to measure the financial performance of and health among hotel operators.
Average daily auto traffic on I-15 at the Nevada Arizona border increased a slight 0.6 percent to 28,525 vehicles compared to 28,360 per day last November. That compares to a 0.8 percent increase on I-15 at the Nevada California border and a 3.7 percent rise on all major highways leading into southern Nevada.
Gaming revenues in Laughlin dropped 0.2 percent while the Las Vegas Strip increased 10.0 percent in a year-to-year comparison for November. Gaming revenues in downtown Las Vegas increased 2.2 percent while the Boulder Strip saw a 12.2 decrease. All of Clark County reported a 6.2 percent increase in gross gaming revenues for the month.
Mesquite’s sister city on the river, Laughlin, saw its visitor volume decrease 5.0 percent. With that, total occupancy fell 1.9 percent to 58.9 percent. The ADR rate jumped 12.1 percent to $45.13 and RevPAR increased 8.6 percent to $26.58. Total room nights occupied dropped 3.8 percent.
Airplane passengers in Laughlin increased 3.9 percent while the average daily auto traffic on Highway 163 decreased 0.4 percent to 4,623 vehicles.
Amazing Visitor count keeps dropping and traffic count keeps increasing. Did anyone ever think about that when they closed the Welcome Center? But Mesquite still pays the Las Vegas Visitor and Convention Authority tax on every hotel room rented.