It’s been six years since Mesquite had as many visitors in November as it did in 2015 when 97,426 people hit town. That’s up 5.0 percent from November 2014 and the highest number for the month since 2008. It continues the trend seen all year in the Las Vegas Convention and Visitor Authority (LVCVA) reports except for two months that saw miniscule declines of -0.5 percent in March and -0.3 percent in June.
Unfortunately for gaming outlets, all those visitors spent $437,000 less on gambling than a year earlier for a 4.3 percent drop to $9.706 million. Mesquite’s Gross Gaming Revenue decline was the only one reported in Clark County.
The year-to-date total for Gross Gaming Revenue in Mesquite is still in the black though with a 1.3 percent upswing from 2014.
The only other number in the LVCVA November report that showed a decline was a 2.4 percent drop in the Average Daily Room Rate to $55.31. A year ago it stood at $56.66.
Total Occupancy rates rose 3.1 percent from 70.4 percent in 2014 to 73.5 percent this year. Total Room Nights Occupied also increased 2.7 percent to 37,617 from last year’s 36,643 mark.
The all-important Revenue Per Available Room or RevPAR increased 1.9 percent to $40.65. It measures revenue from hotel room rates only and does not include other sources of revenue like alcohol or gaming. It’s commonly used in the hospitality industry to measure the financial performance of and health among hotel operators.
RevPAR rates have increased every month of 2015 except for March when it dropped -5.5 percent. Some months saw double digit increases from the previous year.
Steady increases in the Average Daily Auto Traffic all year continued in November when the count increased 5.9 percent to 23,624 vehicles crossing the Nevada Arizona border each day.
The LVCVA report for Laughlin showed increases in eight out of nine categories with only Room Inventory showing a decline of 2.4 percent. Visitor Volume increased 0.7 percent and Total Occupancy rose 2.5 percent. The Average Daily Room Rate showed a 2.2 percent increase with RevPAR jumping 7.1 percent to $23.57.
Total Room Night Occupied also followed the upward trend when it came in 2.2 percent more than last year.
Gross Gaming Revenues in Laughlin increased 3.1 percent in November to $37.969 million.
The Average Daily Auto Traffic on Highway 163 into Laughlin rose 4.7 percent to 4,087 vehicles. Plane passengers at the Laughlin/Bullhead City airport increased a whopping 17.7 percent to 20,182 travelers from November 2014’s count of 17,153.
The LVCVA reported an 8.4 percent improvement in total Gross Gaming Revenues for all of Clark County. The Las Vegas Strip showed an increase of 5.4 percent but a whopping 25.2 percent jump for the Downtown area and a sizable 21.5 percent increase for the Boulder Strip.
Total Las Vegas Visitor Volumes in November increased 3.7 percent to 3.4 million people for November. Average Daily Auto Traffic on all major highways in the Las Vegas metropolitan area increased 6.1 percent with a 4.2 percent increase on I-15 at the Nevada California border.