The other day I went to the grocery store to pick up some eggs. I was inundated by the vast selection competing for my attention, with every carton beckoning, “Pick me, pick me!” Labels proclaiming “natural,” “farm fresh,” “cage free,” and “organic” all sounded good, but my question was, What do they really mean? What is the significance of these distinctions in labeling? I decided to do some research to get to the bottom of this.
I found out that the “natural” label means the product contains no artificial ingredients. By definition, then, 99% of all eggs are considered to be natural. “Farm fresh” eggs sound like they come from pastoral farms, but most likely come from caged hens. “Cage free” means the hens are not kept in wire cages; it does not, however, mean they ever go outside. No, they live their entire lives inside a building. Even the “organic” label can be misleading since most eggs labeled as such are from caged hens. In fact, 90-95 percent of eggs come from caged hens that spend their entire lives in an area smaller than the size of a sheet of paper.
Imagine if your financial advisor had the same ethics as some of these companies. Would you do business with him or her?
I chose a carton of eggs that appealed to me from The Happy Egg Company. I noticed that they looked different. They were all different shades of brown, appeared larger, and had a unique, natural looking texture. I decided to give them a shot, and I’m glad I did. They were delicious. I can honestly say I have never been so enthusiastic about eggs before!
Intrigued, I went on to The Happy Egg Company’s website and was even more impressed with the education I received on eggs, as well as their process of how they get to market. The company first opened its doors in England, and has been in the United States since October 2012. Their products are currently available in over 3,000 retail locations across 39 states.
The Happy Egg Company’s chickens are vegetarian fed, given no antibiotics, and are free to roam around in real farms! Some of their promo videos are ingenious and very fun to watch, with clever themes from pop culture such as “Girls Just Want to Have Fun” and “Chariots of Eggs.” There’s even the “chick cam,” which shows a live hatching experience. The website also offers family fun with chicken jokes, great egg recipes, and even a free game app.
In an age where obesity and disease due to unhealthy eating habits has hit epidemic proportions, as consumers we place our trust with manufactures and advertisers when it comes to purchasing products for our homes and loved ones. Sadly, we can’t necessarily trust the information we’re given. The reality is, in the midst of this “Live better, eat healthier” market trend, advertisers and manufactures may have been tempted to use misleading and deceptive food labels in order to sell more products and increase profits. I call this insulting our intelligence.
As consumers, we need take responsibility and do our homework. This may just take a few minutes to ask a couple of questions, do a quick Google search, or make a call to the Better Business Bureau.
When it comes to buying eggs, I learned to look for the “free range” label. Free range eggs come from hens that never live in cages and get access to the outdoors every day. According to their website, The Happy Egg Company’s hens, affectionately called “the girls,” are free to roam outdoors on at least four acres of lush green pasture every day.
In my books and columns I write about positive thinking, doing the right thing, happiness, respect, humility, and honor. I believe that businesses that aren’t afraid to go for it, don’t give in to greed, and put the needs of the customers first should be supported and encouraged. The Happy Egg Company believes that keeping their hens healthy and happy translates to healthy and happy customers.
From this experience, I learned we must increase our awareness of what we bring into our homes and put into our bodies. Your home is a place of comfort, a place for you and your family to feel safe. A small investment of time could potentially save years of heartache and suffering. Remember, every small positive change you make will compound and reap reward in the future. This will lead us to a healthier and happy life.
How we handle the little things in life can greatly impact the big aspects of our lives. We make thousands of choices and decisions every day, both unconsciously and consciously. It’s important to make the correct choices, as they can have a profound impact on our lives and the lives of our loved ones.
Who knew you could learn so much from buying eggs?
For more information on their locations and fun videos, please check out their website at www.TheHappyEggCo.com
Renowned Performance Trainer in the field of Business and Self-Development, Nikkos (Nikk) Zorbas passionately helps people dream big and release their potential from within. Nikk is the Best-Selling author of “Discovering Your Personal Power,” he has recently released his latest book “Discover Your Business Power” now available on Amazon.com. His monthly columns appears the first Monday of every month on www.MesquiteLocalNews.com. To learn more visit www.DiscoverYourBusinessPower.com/