By Breven Honda

In Clark County, as well as other places, the number seven is a sign of luck with it being the featured number in numerous slot machines, especially in the Entertainment Capital in the World.

However, for the Deep Roots Harvest location here in Mesquite, it reached its seventh anniversary in late October.

Mike Martinez, the Director of Retail & Sales for Deep Roots Harvest, said to achieve this moment for the company, it puts a smile not only on his face, but of all his colleagues on the farm, in the kitchen or in one of their six shops.

“I think the huge success for the whole entire team, the retail team especially,” Martinez said. “It’s the seventh year that our retail store has been open. So holistically throughout the company and all the growth that we’ve been through during the seven years, it’s amazing to see and watch.”

On the weekend of Oct. 21, the company held an anniversary to celebrate the milestone.

From multiple outside vendors with educational resources to a corn dog truck as well as Deep Roots Harvest handing free swag, including shirts, hats, hoodies and beanies, it was an enjoyable time for those in attendance.

“I think it was a fun event for both our clientele and our staff,” Martinez said.

It was also a successful weekend for Deep Roots Harvest. Martinez said the company’s transactions were up 25.8% from a typical weekend and a 30% increase in the number of people coming into the store from the same point last year.

In addition, sales were also up by nearly a quarter at 21% and nearly 10% at 8.5% from the prior year.

Since 2016, Deep Roots Harvest has been able to expand to six locations across the state, including in Mesquite. From up north in Reno to Cheyenne and North Las Vegas, Deep Roots Harvest has become one of fastest growing dispensaries in Nevada.

As Martinez looks back on the last seven years, he said he has enjoyed the moments with his co-workers as they continue to break barriers in the cannabis industry, especially in the state of Nevada.

“It’s been quite the experience, you know, like being where we were and where we are now, we’ve gained a ton of efficiency,” he said. “We have a lot of tenured staff that have worked the retail store, so it’s been nice to grow together and obtain goals and shoot for the moon.”

As Martinez and his co-workers have reached goals for the company, he found two underlying reasons for their accomplishments: passion and ambition.

“I think people are passionate about the plant and people that are passionate about the products that we carry,” Martinez said. “So that’s where I’m going to take passion and ambition is having a go-getter attitude.

“I think our employees are what drives the business. They’re working retail frontline on a daily basis and they’re working with the customers direct. I think without the employees, it wouldn’t have been possible.”

As Deep Roots Harvest reaches closer to its 10-year anniversary in a few years, continuing to peak is what is going to make the company grow.

Martinez said he and the entire staff have to remain staying on their toes and not be complacent.

“We need to stay gaining efficiencies through all of our processes,” he said. “We need to stay relevant in the market. Where I’m going with that is we need to be competitive in our pricing, our marketing efforts, our loyalty programs, and really stay in tune with the whole Nevada market.

“I like to believe that we’re the best in the state.”