Large photoBy: Helen Houston, Certified Staging Professional

Top small photoAccording to national statistics, each homeowner will go through the home buying process five times in their lifetime. And, in most instances home buying first requires home selling. It’s critical to realize that selling a home in today’s market is so different than ten or even five years ago.

In the recent past, home staging was an unknown real estate marketing strategy. Staging is certainly not fluffing pillows or baking cookies before showing a property. Staging is the art of preparing a home by marketing its best, most attractive features with the ultimate goal of having a buyer fall in love with the property at first sight.

By applying advanced staging techniques, professionally accredited home stagers like myself, design a framework that makes it easier for buyers to emotionally place themselves and their belongings in the home.

Through establishing Staging Spaces, I’ve learned how to capitalize on the emotions and desires of homebuyers to effectively stage a home to sell for the most money in the least amount of time. The Real Estate Staging Association’s (RESA) market research indicates that staged homes spend 90% less time on the market. Also, staged homes realized on average a 6.4% increase over listed price.

Bottom Small photoMy goal as a professional real estate stager is to help the seller to pay attention to even the smallest detail which could detract from the goal of securing the most equity. Anything in the home that draws attention to the family currently living in the home is a distraction to a buyer. And, once the buyer is sucked into the story of the seller, it’s a huge leap for the buyer to see the property as becoming their own. Wherever the eye rests, the sale begins.

Working with Staging Spaces, we will tell you where to invest your dollars for the best return. Recommendations will be offered on everything from paint choices to replacing or updating items and knowing what stays and what should be packed up.

Staging is an art and a science. Through industry involvement and on-going educational opportunities, I can ensure Staging Spaces is always on trend, evolving and growing to service my clients.

To learn more about Staging Spaces or to schedule a home staging consultation, call Helen Houston at (702) 346-0246 or email


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