Mesquite Gaming, owner of Virgin River Hotel/Casino/Bingo and Casablanca Resort-Casino-Golf-Spa, announced the promotion of Chris Lazzara from slot systems analyst to vice president of marketing and advertising.
Lazzara joined Mesquite Gaming in 2009 as Slot Systems Analyst bringing a broad range of casino operations experience to the company. Specifically, Lazzara oversaw Direct Mail campaigns, casino promotions development and implementation and assisted in the programming and maintenance of Mesquite Gaming’s Player tracking system.
In his expanded role, Lazzara will lead Mesquite Gaming’s in-house agency, “Diversified Advertising,” as well as their new partnership with Quillin Advertising, Public Relations and Social Media. Lazzara stated, “I am motivated by the opportunity to grow our brand-customer relationship. I’m looking forward to developing and executing successful marketing plans that will communicate the desirability of our resort offerings and wide variety of amenities that are available at our wonderful properties.”
With more than 15 years of experience, Lazzara has a proven record of accomplishment in planning and leading comprehensive marketing, sales and operational strategies in support of business goals and objectives.