On November 12, 2014, the City of Mesquite proclaimed its endorsement and participation in the fifth annual Small Business Saturday. Falling between Black Friday and Cyber Monday, Small Business Saturday is a day to celebrate and support the small independently-owned businesses that help boost local economies across the country.
Mayor Allan Litman said, “I encourage residents and visitors alike to take advantage of every shopping opportunity in Mesquite on Small Business Saturday. Our mom-and-pop shops and local startups are integral to our economy. These business owners care deeply about their customers and know their product. I invite you to shop small in Mesquite on November 29.”
Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more demand for their products and services. Since its inception, Small Business Saturday has served as the ceremonial kickoff to the busy holiday shopping season for small, independently-owned businesses. In 2013, millions of consumers shopped at independently-owned small business spending $5.7 billion on the day – up from $5.5 billion in 2012.
Similar to last year, Women Impacting Public Policy (WIPP), a non-partisan small business advocate and operational arm of the Small Business Saturday Coalition, is rallying mayors across the country to show their support and encourage their local communities to “shop small” on November 29, 2014.
In recognizing the importance of supporting independent businesses in Mesquite, Mayor Litman and the City Council issued a Small Business Saturday Proclamation and listed Mesquite on the Small Business Saturday Facebook Page (with more than 3 Million followers).
“In 2013, elected officials in all 50 states and Washington D.C. championed Small Business Saturday which helped drive consumers to small, independently-owned businesses on the day,” said Barbara Kasoff, president of WIPP. “This year, we are urging Mayors everywhere to show their support and encourage their communities to ‘shop small’ during the holiday season.”
Mesquite small businesses will be offered toolkits and other resources to participate in Small Business Saturday by WIPP, on behalf of the Small Business Saturday Coalition. Additional information about Small Business Saturday is available at: www.ShopSmall.com.