Do you have big dreams to grow your business to new heights, but you are finding that you can’t quite reach the levels that you desire? Many business owners are looking for ways to improve their business practices in order to achieve their growth plans, and visibility is a key component to making those dreams a reality.
By boosting visibility, you are positioning your company to be seen by current and potential customers, making it more likely that they will purchase the product or service that you have to offer. The goal with your visibility campaign is to make your company more memorable to each customer, so that they will think of your brand when they are ready to make a purchase.
Here are a few suggestions that you can use, to increase the visibility of your company and be noticed by potential customers:
- Understand Your Target Demographic and Advertise Accordingly
The first step to improving visibility is to have a clear understanding about the type of person that you are trying to connect with through your advertising efforts. You want to make sure that your efforts pay off by knowing exactly who you are trying to share your message with. Consider factors including: age, location, hobbies, marital status, income, preferences, etc.
When you know who you are trying to connect with, then you can cater your marketing plan to make sure that your message is being shared in the places where they will see the information. As an example, if you are trying to connect with young mothers between the ages of 25 – 30, then it doesn’t make sense to advertise your business on a sports website. Instead consider an advertising platform such as Pinterest, because they are more likely spending time each day on that website.
- Take Care of Your Current Customers
One of the easiest ways to grow your business is by making sure that your current customers are happy with the product and services that they are receiving. Stay in contact with your customers, and have additional products for them to purchase. It’s much easier to get a repeat sale from a customer than it is to convince a new customer to buy.
Your customer list is one of the most valuable assets of your company, because it provides you with a way that you can continue making sales. Once a person knows that they like the product that they received from your company, they will be much more likely to purchase again at a later time.
- Tap Into the Network of Your Customer List
People talk about good and bad experiences with their friends and family, and they will mention your business if anything stands out in their experience. If you provide each customer with an outstanding experience, then they will be likely to recommend your company to their friends. On the other hand, if your customer has a bad experience, they might post a negative review online for their friends and family to read, resulting in a bad image for your company.
Consider offering an incentive for your customers to refer their friends and family. You might give them a free gift when their referral makes a purchase, or offer a discount for the customer and their friend if they both make a purchase together.
- Monitor Customer Reviews Online
The internet is a powerful tool, and it can make-or-break the reputation of your company. You should be actively working to improve the online reviews for your company by resolving any complaints that might have surfaced. Additionally, encourage your happy customers to post a review online, because it will help to boost the reputation of your company.
Don’t discount the impact that online reviews can have, because many people read the reviews before they make their buying decisions.
- Use Social Media to Connect With Your Customers
Your customers spend a lot of time online, and much of that time is spent on social media websites, such as: YouTube, Facebook, Twitter, LinkedIn, Pinterest, and more. You want to strengthen your brand in their mind, and one of the best ways to build your brand is by staying present on social media. Encourage your customers to connect with you on social media, and then post ongoing information to share fun information and helpful tips online.
When you are posting to your social media account, keep in mind that it is an effective way to strengthen the relationship with each customer. Be sure that you are making it easy for them to find your website by linking back to your main site within the status update.
- Focus on Solid Relationships
Instead of simply going through the motions of trying to increase your brand visibility, it is important that you put sincere efforts into connecting with customers, suppliers, and clients. There isn’t an exact way to calculate the value of a good relationship, but these connections can lead to sales and opportunities that you might not have ever considered.
People can tell when you are being sincere or just putting on a show, and you need to make sure that you are really trying to develop a connection with the people that you are interacting with. Whether it be at a local community event, an online interaction, a phone call, a networking event, or an advertisement, make sure that you share the same consistent message and brand each time.
- Consider Multiple Forms of Advertising
Don’t limit yourself by only advertising on one platform, because there are many ways that you can connect with the right people. Look at online forms of advertising such as social media, search engines, pay per click, and email marketing. Consider traditional forms of advertising such as classified ads, newspaper, radio and television. Think outside the box with methods such as vehicle advertising, sponsorships, and banner advertising.
Achieving Long Term Visibility
As you start to implement these suggestions, it is important that you focus on consistency in your efforts. With consistent application, you can increase the visibility of your company, and experience amazing business growth at the same time!
Renowned Performance Trainer in the field of Business and Self-Development, Nikkos (Nikk) Zorbas passionately helps people dream big and release their potential from within. Nikk is the Best-Selling author of “Discovering Your Personal Power,” he has recently released his latest book “Discover Your Business Power” now available on Amazon.com. His monthly columns appears the first Monday of every month on www.MesquiteLocalNews.com. To learn more visit www.DiscoverYourBusinessPower.com/