There isn’t a person who would rationally tell you that business gravitates to ugliness. Mesquite has long set itself apart as a beautiful town in beautiful surroundings. We personally moved to Mesquite because of its cleanliness, nice people, the beloved Virgin Mountains and clean, shimmering blue skies. When asked why they come to Mesquite, most of our visitors will allude to its wonderful natural surroundings as well as its opportunities for golf and gambling.
Since its early days, Mesquite has depended on commerce and tourism to sustain its economy. Recreational tourism in the form of golf, soccer, and other field sports now feeds our businesses and city coffers. Those economic engines are bolstered by other supporting activities such as the opportunity for motorized sports and camping in the Gold Butte area, the obvious opportunity for exploration of public lands, hiking, photography, and a variety of other human activities that make us glad to be alive. The arts in Mesquite provide a key dimension of self-expressive activity that attracts people to our area.
Mesquite has drawn the hand of being located in the middle of a huge area of public lands. Those lands are owned by the federal government and intended for the use of everyone. About 85 percent of the land within Nevada boundaries is public land, owned by some government entity. The governmental tangle of responsibilities for administration and care of that land is very complex. Mesquite itself has little say in the actual administration and care of the land outside its city borders. It does, however, have the force of public voice concerning the long-term care and preservation of surrounding lands that are so important to its image as a diamond in the desert. Several years ago the City of Mesquite passed a resolution favoring the creation of a Gold Butte National Conservation Area. The basis of that resolution was driven not just by “yucca hugging,” but by the need to assure that the area receives reasonable
federal funding and care to preserve its unique characteristics.
Beauty brings business.
Mesquite benefits economically from its proximity to a prime, pristine recreation area. Degradation of the natural surroundings, historic and prehistoric sites, solitude, or clear skies will drive away business from our town as surely as poor customer service and mean attitudes. All of us love Mesquite. We must look forward and make sure that we have a beautiful future to preserve our economic base.