Mesquite’s January Visitor Count Breaks Milestone

January 2008 was the last time Mesquite broke into six-figure numbers in its visitor count when it had a thousand more hotel rooms than it does now. That milestone was broken this January when 105,070 people visited Mesquite up 7.1 percent from last year’s 98,123 count.

Every category of the Las Vegas Convention and Visitors Authority (LVCVA) January report for Mesquite showed positive growth including gross gaming revenue which increased 1.8 percent to $10.653 million compared to a year ago.

Total occupancy of 1,712 hotel rooms rose 1.7 percent to 72.1 percent from January 2015. Total room nights occupied increased one percent to 38,265 from last year’s 37,886 count. Much of that came from the Mesquite Motor Mania car show, the Mesquite Balloon Fest and soccer and baseball tournaments.

The average daily room rate visitors paid jumped 7.3 percent to $62.34. Last year it was $58.11 per room.

Revenue Per Available Room (RevPAR) climbed 9.9 percent to $44.95 showing a healthy increase in revenues from hotel room rates. Rev Par does not include other sources of revenue like alcohol sales or gaming and measures the financial performance of hoteliers.

Average daily auto traffic on I-15 at the Nevada Arizona border continued its steady climb year-to-year coming in at 22,432 vehicles. That’s a 7.5 percent increase from January 2015 and is attributed to lower gas prices across the nation.

Mesquite’s sister city on the Colorado River didn’t show quite as good in the LVCVA report for January. Laughlin’s visitor volumes dropped 7.3 percent along with total room nights occupied that fell 7.2 percent. Total occupancy for the city’s hotel rooms also dropped 5 percent to 51.5 percent.

Along with those numbers, RevPAR in Laughlin declined 4.1 percent to $22.08 less than half of Mesquite’s.

On the positive side, gross gaming revenues in Laughlin rose 6.9 percent to $42.364. Airplane passengers rose 3.7 percent while average daily auto traffic on Highway 163 increased 11.7 from a year ago.

Gaming revenues in all of Clark County declined 3.3 percent with the Las Vegas Strip down 7.7 percent. The LVCVA report attributed much of that to lower baccarat numbers. Gaming revenues increased both for downtown Las Vegas and the Boulder Strip by 8.8 percent and 16.1 percent respectively.

Visitor volumes for Las Vegas increased 2.4 percent for January compared to a year ago with 3.472 million people coming to town.

 

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